Fake fur- no longer a hairy situation.

At the Chanel Fall 2010/2011 Preview, Karl Lagerfeld shocked the fashion world by showcasing a collection chalk full of fake fur. “Fake fur has changed so much and has become so great now,” stated Karl Lagerfeld.
A trend that is all to familiar to PETA spokeswoman and designer, Stella McCartney- the faux fur trend seems to be gaining momentum. Lagerfeld took it one step further, building a set of glaciers to highlight what he is calling ‘global cooling’. Not so sure about the ‘global cooling’ statement- though his head is in the right place. The less we ‘harvest’ animals the better use of our resources and less green house gases we produce- thereby decreasing global warming. I knew I could come full circle and go beyond a pretty set to explain Lagerfeld’s vision!
Check out the presentation video on Fashion Me Green to see the glacial set and fantastic faux fur designs.
Model On Duty: Market Publique Spring 2010 Look Book Photo Shoot.
A behind the scenes look at one of the hippest online vintage marketplaces- Market Publique. Follow me to the shoot and get a sneak peek of what they are offering for spring as well as an insider’s tour of their Brooklyn studio. Vintage has never looked so fresh!
Must have Moxsie.

What is better than shopping a well-curated group of indie designers…? Shopping them on a site that takes a percentage of the profits and donates it to a charity of your choice. And it gets better, not only does Moxsie do all of these things, but they are quickly becoming an eco-conscious label destination with their eco-shop. That means you can shop designers who are producing their collections with organic cotton, like Everyday or Eternal.
Discover independent fashion, and take advantage of my 15% off code to do it! Just type in CHIC at the check out, and don’t forget to choose a charity. ;)
Time to Get Smitten!

I have to take a minute to rave about the super sweet and sustainable accessory line: Get Smitten. Skillfully crafting uniquely embellished bobby pins, called hair candy- this line stole my heart. Using re-claimed fabrics, the line is everchanging and insures that you get a limited edition piece.
Visit Get Smitten now to shop their spring sale and maybe store something away for Mother’s Day. Enter code: BIGFAT50 at the check out to get 50% off.
And the bride wore... organic cotton and hemp.
Spring and summer weddings are right around the corner and if you are in the market for a unforgettable and eco-friendly dress, I have just the one for you!

Leanne Marshall, the winner from Project Runway Season 5 has an eco flair I never knew about. Apparently, she sources mainly sustainable fabrics for her line and is moving towards a fully eco-label. Brilliant!
It gets better. She is having a sale on her Etsy site, featuring a customizable 100% eco-friendly wedding dress. Made from an organic cotton, hemp and silk blend- the dress is as ‘good’ as its fabulous design. So, if you want a dress that keeps your guest talking for weeks afterwards, this one definitely hits the mark.
Check out the versatile looks of the romper and get the beta on going green with this look from Fashion Me Green.
The NOW Showcase, NYFW A/W 2010.
A well appointed and intoxicating selection of eco-conscious designers showcased during New York Fashion Week. Catch the recap in this video with previews of the A/W 2010 collections from Linda Loudermilk, JAI, Rebecka Froberg, SUST and Feral Childe.
www.nowshowcase.org
Curious about Couturious?

The internet is increasingly becoming a great way to share ideas, communicate, shop, organize, etc. One of my favorite new sites combines all of the above in a really stylish way. Couturious is an online outfit building site that allows you to compose outfits choosing different models and backgrounds with integrated applications like ‘tuck jeans into boots’ or ‘layer dress over shirt’. I have tried a lot of these style building sites out and this one takes the cake!
Ease of use with a very well curated selection of labels to choose from- including one of my new favorites, California chic eco-brand SUST- under distinct dressing genres make this site a staple in my online wardrobe exploration.

I did this outfit as an example of what I will be wearing at Aspen Fashion Week in two weeks time. Beyond a fun way to compose outfits, it is useful tool to communicate a certain look or style idea and when you are finished you can ‘check-out’ and purchase what you’ve put together- brilliant!
It is not yet open to the public- I got a sneak peek! Go to the site and sign up with your email to be notified when this style site goes live.
The Weekly Wear: 23 February 2010

The Weekly Wear is a post dedicated to showing sustainable fashion in action! This week I am wearing the CFDA ‘To Haiti With Love’ tee. The shirt is part of a relief effort to help rebuild the infrastructure in Haiti through the Clinton Bush Haiti Fund. The tee is sustainable to me because it contributes to something I believe in supporting and goes beyond simply being a piece of clothing.
The rest of my outfit is pre-owned, as in, it was already a part of my wardrobe:
Leggings- Arden B.
Blazer- J. Crew
Coat- BCBG
Boots- Tory Burch
Tote- Longchamp
Sunglasses- Marc by Marc Jacobs
Don’t forget that you can enter the ‘To Love With Haiti’ customize your tee contest here on GretaGuide! I am getting ready to break out the scissors myself and give this tee some signature style.
The Green Shows in NYC, A/W 2010.
After the huge success of the first Green Shows put on during New York Fashion Week last year, the second bi-annual Green Shows last week were a mark of how eco-fashion is here to stay. The runway shows exhibited 10 eco-minded desingers with collections inspired by edgy quartz, to 1940’s post war sentiment to the simple beauty and representation of nature.
An amazing display of talent exhibiting designs that make your heart beat faster and at the same time fill with joy from how they were produced.
Watch the video for a recap of this fantastic event and scroll through the list of designers below to view their lines.
Gary Harvey
Vaute Couture
Thieves
Joann Berman
Willian
Popomomo
Samantha Pleet
deux fm
House of Organic
C. Marchuska