Italian sparkling water company San Pellegrino has collaborated with Italian fashion brand Missoni. The collaboration allowed Missoni to cover the San Pellegrino bottle label with their signature zig zag pattern. Thirty million units of the special edition bottles are being produced and will be available in the best restaurants worldwide.

The Missoni collaboration marks the start of a series wherein S. Pellegrino will work with leading Italian artists, designers, musicians and companies, providing an international showcase for Italian design, style and culture. I can’t wait to see what amazing collaborations unfold as part of this series, and it certainly helps my enthusiasm that San Pellegrino is one of my favorite little pleasures in life!