I am back in Boulder, Colorado for the LOHAS forum. ‘LOHAS’? you ask… It stands for Lifestyle Of Health and Sustainability. Erm, okay… still, what does that mean? Well, I actually think this video does a pretty good job of explaining what LOHAS people are interested in doing. We care about the environment, are values driven, lead an eco-friendly lifestyle that we like to influence others to do the same, and sometimes they even call us trendsetters. 

At the LOHAS conference we are discussing better ways to reach the average consumer, educate people, change behaviors for the better and create a sustainable world. It’s good stuff. The conference is three days long, so I will have more to share later- but this is a nice introduction.