Fashion bloggers have been redefining themselves over the past couple of years. Many receive sponsorships from brands that translate to ‘in feed’ endorsements. Some host events with these brands. Others come on board and act as their social media specialist. I think the newest title fashion bloggers should take is brand ambassador. 

Truly, they are a link between what the brand stands for and how the consumer identifies themselves. It is like providing a big sister role model to show consumers how their brand works and why it is such a great fit for them.

Brands really need to wrap their heads around that and promote it. I’ve said it before and I’ll say it again: super models are over, so are celebrities- now is the time for relatable people with killer style to come through and offer inspiration. I hope that brands use these influencers to their full capacity.