That old saying, “It’s not what you are on the outside, but on the inside that counts,” is certainly a lovely sentiment but sometimes a little facelift helps everyone to see just how amazing the inside is. Such is the case with MyChelle Dermaceuticals. They have been a leader in natural skincare (stocked on the shelves of Whole Foods), and perhaps often passed over for their sexier counter parts… No longer! With the launch of their rebranding, the line exudes the simple, clean and very effective non-toxic beauty line they’ve been delivering all along.