A new sustainable fashion company comprised of the best of the best- designers and business people from Marmot, Patagonia, Nike, Adidas, among others- Nau is all about redefining the black and white attitude towards sustainability. Instead of going back in and implementing sustainable practices and design, the company is founded on creating a sustainable product from its inception to its rebirth. Do I hear the undercurrents of Cradle to Cradle… Absolutely!

“For every product, we are developing a sustainable end strategy to keep them out of landfills. Our goal is that products will either be recycled or composted, and we are working on take-back programs,” states product designer Mark Galbraith.

Awesome. What else is awesome is that from November 12th- December 31st Nau will be hosting its lovely sustainable collection in an eco-pop up store in SoHo in New York! In fact, tonight is the official public launch party, so be sure to stop by and enjoy good tunes and good design (69 Mercer St, SoHo, NYC).

I may have to pick up a down stole I fell in love with perusing their website… hehe.

PS- when you enter “NEW2NAU” during check out online you will get a 10% discount, compliments of the Nau team.