July 2010
16 posts
7 tags
Go ahead and get stitch'T- ed!
Years of overstuffed New York closets bore the idea of stitch’T… Where one of a kind, handmade compositions for duvet covers, pillowcases and t-shirt quilts using vintage tees make for a unique and, well, awesome way of putting to use what already exists!
12 tags
Not Just a Label Organic T-Shirt Collection.
When a t-shirt collaboration this cool comes around, I have to mention it. Not Just A Label partnered with three of their featured designers, Patrick Mohr, Aoi Kotsuhiroi and Spon Diogo for an all organic limited edition t-shirt collection.
Maintaining our strong focus on championing the industry’s eco-fashion sector, our t-shirts are made from organic fair-trade cotton, meaning the fabric is...
6 tags
San Pellegrino Gets Stylish!
Italian sparkling water company San Pellegrino has collaborated with Italian fashion brand Missoni. The collaboration allowed Missoni to cover the San Pellegrino bottle label with their signature zig zag pattern. Thirty million units of the special edition bottles are being produced and will be available in the best restaurants worldwide.
The Missoni collaboration marks the start of a...
5 tags
ShopStyle iPad Application.
“The iPad is going to be the ultimate handbag accessory for any style conscious woman and it’s this audience who love shopping,” says Shannon Edwards, director of ShopStyle. “ShopStyle is focused on “revolutionizing the way women shop online.”
Anything that helps make shopping more organized is worth my time and attention, and the ShopStyle App does just that. It is smart- switching languages...
3 tags
6 tags
Hands Up Holidays: Luxury Volunteering Vacations
If you are like me, going to a place just to sight see doesn’t seem to be enough anymore… I want to go there with a purpose! Well, now you can create a purpose wherever you go and interact with the community that is hosting you through Hands Up Holidays.
Offering tailor-made luxury trips that include volunteering opportunities, Hands Up provides trips and opportunities to give...
2 tags
6 tags
Trend Forecast: Wooden Sunglasses
In the past week I have received three inputs on wooden sunglasses. By my personal definition I ‘pattern recognize’ this to be the precursor to something on the cusp of becoming big and trendy. Truth is, I can see why. Wooden sunglasses are awesome, different and sustainable.
These wooden sunnies by Kayu Design are made from bamboo with a 100% UV gradient lenses.
5 tags
Chatty Panties.
Cat got your tongue? No sweat- your panties can say it all and then some with the 6 pack from A Lot To Say. Made from 100% recycled plastic bottles. Sweet. (Or should I say naughty…)
2 tags
10 tags
Accessory Trend Report: Double Finger Rings
I am loving this trend! Lauren Conrad sports a delicate version that sweetly spells out her name. Kim Kardashian and Rihana make a bit of a bolder statement with their double rings that draw the eye. Eco-fashionistas need not been left out- check out FASHIONmeGREEN to see where to get an upcycled ring that is as original as you!
12 tags
Eco-Fashion Esty
I recently dove into the eco-friendly clothing section of etsy.com to discover the latest and greatest from eco- independent designers. Here are my picks.
Above are the super cute, super conscious summer flats from ExtraSeed. The upper fabric is recycle sourced and the rubber soles are made from discarded car tires.
Pretty Birdie does such a wonderful job displaying her eco-fashion designs,...
4 tags
4 tags
The Little Book of Shocking Global Facts
I absolutely love info-graph picture books like this!
how is it that the developed world spends billions of dollars annually on weaponry, while the poor of the developing world have no access to education, medicines or even clean drinking water? what exactly is the relationship between cheap goods on the high street and the wage-slavery of sweatshops? how have large corporations branded the...
3 tags
Scoring Matrix for a little thing called LIFE.
It seems we all float in and out of periods of time in our lives in which making decisions is immanent. I happen to be going through one such time. Making a decision is exciting and can sometimes be stressful, but as a very good friend of mine once (and continues to say) said, “These are good problems to have!” Agreed. Making a decision and having the options that surround it is,...
4 tags
June 2010
16 posts
11 tags
Mobile trends for Social Media in Fashion
With the advent of mobile gaming apps like FourSquare, location-based marketing and social media plug-ins for fashion brands and retailers are taking off. I, for one, like the trend and feel that a few brands out there are being very proactive in this space.
Ready. Set. PLAY!
Jimmy Choo and Marc Jacobs were ahead of the curve when they started offering discounts for customers who gained...
8 tags
Lookbook: Jae C Maie Recycled Jewelry & GretaGuide
‘energy cannot be created or destroyed… but it can be refashioned.’ – jae.c.maie* (jay-cee-may)
I was so excited to do a photo shoot with Jae C Maie Jewelry. Subscribing to the idea that what has already been created can offer inspiration and the resources to create something new, Jae C Maie fashions new and unique pieces of jewelry from pre-existing ones.
Jae C Maie offers a range of styles...
5 tags
Geeking out at LOHAS
LOHAS is a wonderfully sustainable focused forum infused with inspiring talks from game changers, overviews from big brands leading the way in sustainable practices and, of course, a bit of social media and digital how-to thrown in for good measure.
Overall, I thoroughly enjoyed the conference and learned a few things along the way. Here are my takeaways:
Books- recommended by Tom LaForge of...
6 tags
23 tags
WatchThe newest eco-fashion makeover is up! Check out Teen Vogue and Style.com’s PR Director Eleanor Banco’s sustainable style makeover using ten of the hottest eco-fashion New York-based designers, in a photo shoot at the SoHo House.
Then, make sure to visit FASHIONmeGREEN.com to see the 10 page spread on this NYC fashionista’s killer style!
7 tags
Loving LaLicious Body Oil
Summer is a perplexing time… moisture-wise. The over-heated indoor environments of winter are replaced by chilly air-conditioning and of course the sweltering heat and humidity outside. Do you pack up your body butters for the summer? Are lotions still too heavy outside, but not enough once you are thrust into the building freezers?!
I never thought I would say it, but speaking from...
12 tags
WatchWhat happens when you get eco-fashion designers and enthusiasts together in one room for one fabulous night of shopping?… Well, instead of me telling you about it- watch this recap video of the first ever EcoSalon Shops event which was held in New York City on June 4th. It was every bit as eco-fabulous as you might expect!
6 tags
So, they say I'm a Beautiful Stranger.
I am so flattered to be the Beautiful Stranger winner! About a month ago I was introduced to BeautifulStranger.tv and enjoyed the behind the scenes beta on some of my favorite fashion bloggers. All of the lovely faces I had been admiring for so long now had their favorite brands, websites and reasons for starting a blog all listed next to their stylish street-side photo. It is kind of like a...
8 tags
Online Natural Beauty Resource: NuboNau
During my stay in Southern California last month, I sniffed out the best eco-beauty boutique in the area and am beyond ecstatic that they have launched their online store too!
Fusing prestige with natural and organic skincare, NuboNau brings together an eclectic portfolio of the very best the world has to offer. Designed to be a complete experience, NuboNau’s Online Boutique provides a...
8 tags
The backstory of FASHIONmeGREEN.
Not too long ago I did a post introducing my newest project- FASHIONmeGREEN. It is a new sustainable fashion awareness project and style site that uses style influencers and eco-fashion makeovers to build a platform for eco-fashion. It pretty much makes my heart swell- as I get so excited about each and every makeover (also known as a ‘project’).
Last week, my friends over at...
6 tags
The new brand ambassadors.
Fashion bloggers have been redefining themselves over the past couple of years. Many receive sponsorships from brands that translate to ‘in feed’ endorsements. Some host events with these brands. Others come on board and act as their social media specialist. I think the newest title fashion bloggers should take is brand ambassador.
Truly, they are a link between what the brand...
11 tags
Shift your consciousness...
This past weekend I attended the first ever EcoSalon Shops in New York. A fabulous room full of eco-fashion designers, enthusiasts and fashion media (more on that later). One of the best parts was that the event brought the EcoSalon crew together. We are located all over the US and finally had a chance to get to know one another. It was in a word, awesome.
My fashion editor at EcoSalon, Amy...
5 tags
4 tags
Tarte Lip Stain Giveaway Winner
Congratulations to Jenny who won the GretaGuide and Tarte Cosmetics lip stain giveaway! If you didn’t win this time, don’t worry- there are plenty more goody giveaways lined up for this summer! ;)
7 tags
EcoSalon Shops in NYC: June 4th 2010
Every eco-fashionista should have this event marked on her little recycled paper calendar! The EcoSalon Shops are coming to NYC for their first ever shop and talk event. Twenty sustainable clothing and accessories designers including Lara Miller, Study by Tara St. James and Cri De Coeur shoes, four eco-boutiques, Buddha Noseorganic body care and A Perfume Organic will all be there.
Oh, did I...
8 tags
WatchI am so very excited to announce the re-launch of FASHIONmeGREEN- a sustainable fashion awareness project and style site (my latest endeavor)! This video gives you a taste of what FASHIONmeGREEN is all about, and where we are going!
Visit FASHIONmeGREEN to shop the shoot from the LA Project and to get your daily dose of celebrity and runway trends gone green. ;)
(PS- if you like what you see on...
May 2010
17 posts
4 tags
Ask Greta: How do I write a memorable cover...
The job hunt is on- luckily the employment numbers are showing an increase, which means it may be time for you to put your feelers out for a new job. A GretaGuide reader wrote in asking about the best way to write a cover letter in this ultra competitive job market. Here are my tips:
1. Use a template that has a nice design and catches the eye. On Mac, I like the San Francisco template.
2. Be...
12 tags
I'm Giving Away Tarte Kisses
I have been a fan of Tarte Cosmetics for awhile now, but when I discovered their new lip stain my adoration rose to a whole new level!
Each emotive, peppermint-infused shade smoothly glides on lips for a natural flush that will stay all day. So say goodbye to reapplying your lip color throughout the day and say hello to a gorgeous pop of color and hydration that lasts.
The best part about...
7 tags
Book: Do It Gorgeously: How to Make Less Toxic,...
Honestly, I can not get enough of the eco-fabulous guides! Sophie Uliano, New York Times bestselling author of Gorgeously Green, has just released another one.
In DO IT GORGEOUSLY Uliano provides a fun, chic, and practical guide for style-conscious women who want the eco-friendly lifestyle but don’t want to pay the high price tag that often comes with organic products. Uliano demonstrates how...
7 tags
5 tags
5 tags
Urban Signals
Earlier this week I wrote a post on first impressions and how people actually respond to other people that may not have been on their radar. So, let’s take that one step further- where flirting, potential love connections, a plethora of first impressions and technology merge through a mobile app that is bringing love back to the streets.
Urban Signals just took online dating to a whole...
5 tags
Paper Wigs
Somebody please use these on your models for your next runway show! And, then send one my way to give Lady Gaga a run for her money on a night out in the city!
Designers nikki salk and amy flurry collaborate together as paper cut project to produce elaborate hand made paper creations like these unusual wigs. The wigs were commissioned by a clothing store and are made using paper and nothing...
7 tags
First impressions are Cupid's best friend.
I recently read Malcolm Gladwell’s infamous book Blink, and was particularly intrigued by the bit about speed dating and a study that Columbia University did in New York City. The whole basis of Gladwell’s book is that the first impression of a situation or a person- that passage of time that is just a blink- is more insightful and accurate than any other means of accessing someone or...
3 tags
4 tags
And the (giveaway) winners are...
I really have to admit that one of the things I enjoy most about having a blog is that I get to showcase and give away some really great stuff!
So, without further ado, the winners from the last two GretaGuide giveaways are listed below…
-Marie Veronique Organics Mother’s Day Giveaway: won by the lovely and eco-beauty savvy Tasha!
-The Weekly Wear: California Dreaming Elementum...
5 tags
Flavors.me
Where can you find a site that is all about you? Not just your blog, or your micro-blog (Twitter), or your photos, or even your professional connections that have you LinkedIn…
Flavors.me is the new one stop social media personal homepage hub. Similar to Threadsy, where various inflowing streams of information are aggregated into one, in which you are better able to organize yourself and...
8 tags
The Weekly Wear: California Dreaming...
Spending time in the warm weather of Southern California has taught me one thing- the dress is queen. It is the one piece that transcends any occasion with the right accessories. Well, Daniela Pais, the designer of Elementum, took that sentiment one step further. She strategically cut and sewed one piece of fabric that can be worn at least five different ways- talk about sustainable fashion!
...
5 tags
The Wrath of Eco-Labeling.
In January, I attended the Key To Shift conference in Berlin, which specifically focused on sustainable fashion and how designers, distributers and consumers could identify it and purchase or produce it. A speaker from the Organic Exchange stated that there were about 70 different ‘eco- labels’ out there meant for the retail division alone.
Unfortunately, that figure has only...
13 tags
Where are Fashion 2.0 discount sites headed...?
Gilt Groupe, Rue La La and ideeli all cashed in on the surplus of luxury goods that distributers could not sell when the economy downturned. But as prospects for a profitable year ahead in the luxury sector, coupled with an adjusted business model that advocates a more tightly edited production to begin with, what does the future of such discount luxury shopping look like?
I hope that a) those...
2 tags
9 tags
Marie Veronique Organics Mother's Day Giveaway
Mother’s Day is one week away. For some of you I know I just sent a shock straight to your heart. So, after you recover from the destitute feeling of “what am I going to get for my Mom?!” read on and discover the amazing Anti-Aging Kit from Marie Veronique Organics and their Intelligent Ingredients.
“Intelligent Ingredients” is more than just a tagline. It’s the...
April 2010
23 posts
5 tags
Eco art: Alena Hennessy
An artist whose main focus is simplicity, Alena Hennessy celebrates nature in a striped down form. Her work is very recognizable and has also taken an eco turn.
Each piece from the eco-stretched series is hand screen-printed on sturdy woven organic cotton and stretched over wooden bars. Each one measures 14” x 14” with a 1.25” depth. ready to hang- framing not necessary. this...